Conclusion If there's one thing you take away from this article, it's this: investing in STO is just as important as SEO and funnel optimization. These three practices are closely related and together will help you improve your site's engagement and conversion rates. Once you adopt a trust optimization mindset, you'll start to notice more and more small changes you can make to help your site appear more trustworthy. Not only that, but you'll start to realize how many snap decisions you make on a new site you visit, based on little metrics like the ones we've covered here, plus many more. Just like creating a first impression, I love a good story.
You've probably heard time and time again how important it is, as a marketer, to tell stories. It is essential. Stories are the oldest form of education. They are the hair masking service ultimate weapon! Stories bring a new level of depth to any topic you discuss. Stories humanize facts. Done well, they can also humanize brands. That's why so many brands like Coca-Cola (Journey), General Mills (Tablespoon), and Adobe (CMO.com), to name a few, have turned to publishing as part of their content marketing strategies. You want to connect authentically with your audience by talking about things that are important to them.
If you're Red Bull, which publishes The Red Bulletin, you want to write about sport, culture and lifestyle primarily aimed at male audiences under 30. It's your audience. But what if you're tasked with writing news for your brand publication? What if you want to stand out from the crowd of publications that just build on today's hottest topic, regurgitating the same facts in a slightly different way or in a slightly different order. Advertising Continue reading below Not all brands can advertise news. Some brands simply don't have the budget, time, or staff to run a "proper" newsroom.
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