Matters If you have great positions in the SERPs, great. But even a high ranking does not guarantee visits to your site. What matters is how many people click on your listing (and don't immediately bounce). You want to attract more visitors who are likely to stay and convert. Back in 2009, Google's spam team leader at the time, Matt Cutts, was asked about the importance of maximizing your organic CTR. Here is a key quote that says it all: It doesn't matter how often you show up. How often you get clicked on and how often you... convert them into what you really want (sales, purchases, subscriptions)...
You will get more visitors, you will get a better ROI. Advertising Continue reading below In another video, he talked about the importance of titles, especially on your important web pages: You want to create something that people will click on when they see it in search results - something that lets them knowing you're going to get the answer they're looking for. Conclusion: Google cares a lot about overall user engagement with the results they show in the SERPs. So if Google is testing your page for relevance targeted email list to a particular keyword search and you want that test to go the way you want it to, you better have a great CTR (and great content and great task completion rate). Otherwise, you will fail the quality test and someone else will be chosen.
he link to his blog (which was in 7th position). This impacted the rankings for a short time, moving the post to 1st position. Why You Need to Increase Organic CTRs | Search Engine Journal Advertising Continue reading below But these are all temporary changes. . It's like you can't increase your Quality Scores just by clicking your ads multiple times. It's the oldest trick in the book, and it doesn't work. (Sorry.) Isn't CTR too easy to play? The results of another experiment appeared on Search Engine Land last August and concluded that CTR is not a ranking factor.
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